Learn video editing with CapCut, InShot, and Canva.

Design eye-catching images and graphics using Canva.

Introduction to social media platforms.

Exploring popular sites like Facebook, LinkedIn, Instagram, and more.

Basics of Social Media Optimization (SMO).

Effective use of hashtags.

Creating engaging social media content (images, text, and videos).

Building professional profiles on Facebook, Instagram, LinkedIn, Twitter, and Pinterest.

Understanding social media advertising.

Selecting the right platforms for your target audience.

Differences between fan pages, profiles, and groups.

Using Facebook Marketplace and product catalogs.

Creating and managing a business page on Facebook.

Overview of Facebook Business Manager, Ads Manager, and payment methods.

Understanding types of Facebook ads and their functionality.

Setting up and running ad campaigns.

Monitoring, analyzing, and optimizing campaigns for better performance.

Generating weekly and monthly reports.

Introduction to Instagram marketing.

Developing an effective Instagram strategy.

Optimizing your Instagram bio and profile for success.

Tips for creating engaging and shareable content.

Boosting engagement with Stories, IGTV, and ads.

Partnering with influencers to grow your brand.

Setting up and managing your Twitter profile.

Strategies to increase followers and engagement.

Using hashtags and engaging with niche communities.

Running effective Twitter ad campaigns.

Introduction to LinkedIn marketing basics.

Understanding personal profiles vs. company profiles.

Building an impactful LinkedIn profile.

Leveraging LinkedIn for content marketing and networking.

Managing company pages and sponsored content.

Utilizing LinkedIn analytics for performance insights.

Overview of TikTok as a marketing platform.

Setting up and optimizing your TikTok account.

Crafting trendy and engaging TikTok content.

Utilizing TikTok’s marketing tools and analytics.

Building a strong community on TikTok.

Ensuring ethical and legal compliance in TikTok marketing.

Importance of website creation in digital marketing.

Step-by-step guide to creating a marketer-friendly website.

Collecting and organizing necessary information.

Planning website layout with sitemaps and wireframes.

Selecting the perfect theme for your website.

Adding essential features like plugins, pages, posts, and menus.

Testing, reviewing, and launching your website.

Tips for maintaining and updating your website regularly.

Importance of keywords in SEO and their impact.

Understanding different types of keywords.

Using Google Keyword Planner for research and analysis.

Choosing the right keywords for your projects.

Analyzing competitor keywords for strategic insights.

Introduction to content marketing and its purpose.

Developing a content marketing strategy that delivers results.

Tips and formulas for creating effective content.

Writing engaging, SEO-friendly content.

Organizing content with categories and bucketing techniques.

Measuring and optimizing content performance.

Understanding major search engine algorithm updates.

Purpose of algorithms in search rankings.

Key updates: Panda, Penguin, Hummingbird, and more.

How to avoid penalties from algorithm changes.

Best practices for keeping your website algorithm-friendly.

What is SEO, and why is it important?

How search engines like Google work.

Understanding SERPs (Search Engine Results Pages).

Basics of crawling and indexing.

Conducting an on-page SEO audit.

Optimizing titles, meta descriptions, and header tags.

Enhancing images, videos, and multimedia for SEO.

Structuring URLs, internal links, and follow/no-follow tags.

Managing redirects and fixing 404 errors.

Creating XML sitemaps and robots.txt files.

Monitoring page performance and updating content.

Introduction to Google Search Console and its uses.

Adding and verifying your website.

Analyzing search performance and fixing coverage issues.

Inspecting URLs and managing indexing.

Improving mobile usability and Core Web Vitals.

Detecting and resolving security issues.

Generating insights and reports for better optimization.

Understanding off-page SEO and its importance.

Basics of link building and its role in SEO.

Identifying quality backlinks vs. low-quality ones.

Ethical link-building strategies: guest posting, outreach, and linkable assets.

Role of social media in generating backlinks.

Avoiding black hat SEO practices.

Conducting a technical SEO audit.

Enhancing website speed and performance.

Making websites mobile-friendly and responsive.

Improving site architecture and crawlability.

Adding schema markup for rich snippets.

Setting up and optimizing a Google My Business (GMB) profile.

Managing GMB updates and insights.

Strategies to improve local search rankings.

Creating and optimizing a YouTube channel.

Producing videos that attract and engage viewers.

Using keywords and tags for video visibility.

Analyzing competitors for better video SEO strategies.

Using off-page SEO to promote YouTube videos.

Introduction to email marketing and why it matters.

Building and managing effective email lists.

Crafting engaging email campaigns.

Using automation for personalized email delivery.

Analyzing email metrics to improve campaign performance.

Introduction to Google Analytics and its role in marketing.

Navigating the Google Analytics interface for key insights.

Key metrics: bounce rate, session duration, and pages per session.

Tracking conversions and setting up conversion goals.

Analyzing traffic sources and identifying opportunities.

Advanced reporting and custom dashboards.

Using segments for detailed audience insights.

Understanding mobile and cross-device analytics.

Campaign tracking with UTM parameters.

Integrating Google Analytics with Google Ads for better performance.

Basics of paid search advertising and its benefits.

Writing ad copy that converts.

Different bidding strategies explained.

Using ad extensions like sitelinks, callouts, and snippets.

Ad formats for search, display, and video campaigns.

Remarketing strategies for engaging past visitors.

Measuring campaign success with key metrics.

Optimizing campaigns using A/B testing and budget management.

Understanding the basics of GTM: tags, triggers, and variables.

Setting up tags to track page views and events.

Integrating GTM with Analytics, Google Ads, and Facebook Pixel.

Troubleshooting and debugging GTM issues.

Configuring custom events and conversion goals.

How remarketing works in digital advertising.

Importance of remarketing for converting leads into customers.

Setting up remarketing tags and pixels for campaigns.

Strategies for Google Ads remarketing (standard and dynamic).

Best practices for Facebook and Instagram remarketing.

Remarketing on Twitter and LinkedIn.

Legal considerations, GDPR compliance, and ethical practices in remarketing

Setting up your Fiverr account and optimizing your profile.

Understanding Fiverr’s rules, gig creation, and SEO strategies.

Designing gig content (images and videos) to attract clients.

Marketing gigs using organic and paid methods.

Managing orders, deliveries, and payments effectively.

Creating and getting your Upwork profile approved.

Setting up payment methods and account verification.

Writing compelling cover letters and bids to win projects.

Understanding connects, creating projects, and managing orders.

Overview of Bangladeshi job portals and opportunities.

Creating standout profiles for local platforms.

Networking effectively on social media platforms like Facebook and LinkedIn.

Highlighting local expertise and connecting with potential clients.