THE BLOG
Notes, stories and guides
Everything I write, in one place. Filter by category and dig in.
Recurring revenue comes from how your academy is structured. Here are the four layers, the content cadence, and the pricing math that make it work.
Freemium vs free trial for WordPress plugins: why the usual conversion benchmarks mislead, and a real framework for deciding which model fits yours.
How to market a WordPress plugin across all five funnel stages: discovery, activation, upgrade, renewal and referral, with the mistakes to avoid.
Learn how to grow a SaaS business in 8 steps: retention, metrics, positioning, acquisition channels, pricing, and the mistakes that stall MRR.
Learn how to start a business in 9 steps: validating the idea, funding, registration, first customers, and the mistakes that sink most beginners.
Email marketing vs cold email explained simply: what each one does for your business, how they differ, and which one you should start first.