THE BLOG
Notes, stories and guides
Everything I write, in one place. Filter by category and dig in.
Most "how to become a digital marketer" guides skip the part that actually matters right now: AI has quietly changed what gets someone hired. This guide covers the real skills, the honest 2026 hiring picture, and a practice method that builds proof instead of just knowledge.
Most growth strategy content gives you either a wall of frameworks or a list of strategy types with no guidance on which one fits you. This guide connects the two: what stage you are in, which strategy matches it, and how to execute it without quietly falling apart.
Most advice on being alone is a list of activities. This guide goes deeper: why solitude feels uncomfortable at first, how to build real comfort with your own company, and how to tell the difference between enjoying solitude and quietly avoiding people.
Most content marketing fails for one reason: there was never a real strategy behind it, just a list of topics. This guide walks through every step of building a content marketing strategy that actually works, plus the one-page version you can write today.
Most habit advice hands you tactics with no system behind them. This guide breaks down what the research actually says, resolves the contradictions in popular advice, and gives you a real plan for what to do after you fall off track.
Every link building guide reads the same. I've placed 57+ real links, negotiated exchanges that fell apart, and learned which "partnership" emails are actually paid-link schemes in disguise. Here's what actually worked.