THE BLOG
Notes, stories and guides
Everything I write, in one place. Filter by category and dig in.
Learn how to build a copywriting strategy in 6 steps: research, positioning, frameworks, and the mistakes that quietly kill your conversion copy.
Learn how to write a blog post in 9 steps: picking the topic, outlining, drafting, formatting, and the mistakes that keep beginners stuck.
Conversion rate optimization in plain English: what counts as a good conversion rate, the 6-step CRO process, and where to focus your effort first.
Cold email still works in 2026, but only if the list, the setup and the follow-ups are right. Here's the no-fluff cold email marketing walkthrough.
On-page vs off-page SEO explained simply: what each one covers, how they differ in practice, and which one to focus on first if you're starting out.
Learn how to build a content calendar in 10 steps, with the fields, cadence and workflow that keep your team actually using it months from now.